Data & Analytics
Connect Google Analytics 4
Connect and configure GA4 so SEO Core can use landing-page engagement, conversions, and organic session data.
Why connect Google Analytics 4
Search Console shows how pages perform in Google Search. GA4 shows what happens after people land on your site. Together, they help SEO Core prioritize pages that can drive real business outcomes, not just ranking movement.
Landing-page engagement
Understand which organic landing pages keep visitors engaged and which ones need stronger content or UX improvements.
Conversion context
Compare SEO opportunities against conversions and key events so high-value pages rise to the top.
Better prioritization
Combine crawl issues, GSC visibility, and GA4 behavior signals to decide which fixes deserve attention first.
Performance history
Keep analytics context close to SEO deployments so you can review what changed after optimizations go live.
Connecting Google Analytics 4
- 1
Open project integrations
Go to Projects, open the project you want to enrich, and choose Integrations.
- 2
Connect your Google account
Click Connect Google Analytics and sign in with the Google account that has access to the GA4 property.
- 3
Select the GA4 property
Choose the GA4 property that matches the site connected to this SEO Core project.
Tip
If the property is missing, confirm that your Google account has access to it in Google Analytics and that the property is GA4, not Universal Analytics.
- 4
Save the integration
Save the selected property. SEO Core will use it when analytics-backed views or prioritization workflows need engagement and conversion context.
What data is used
- Organic landing pages and session metrics.
- Engagement signals such as engaged sessions and engagement rate.
- Conversions or key events configured in GA4.
- Traffic source context for organic search analysis.
- Date ranges aligned with SEO reporting and deployment review workflows.
Note
GA4 data availability depends on your property's setup, consent configuration, and whether key events have been defined in Google Analytics.
How GA4 data is used in SEO Core
SEO prioritization
GA4 helps identify pages where SEO fixes can affect engaged traffic or conversions, not just impressions.
Deployment review
After SEO deployments go live, GA4 context helps you review whether organic visitors behaved differently on optimized pages.
Reporting
Analytics metrics can complement crawl health, keyword movement, and Search Console data in SEO reports.