Free · No Account Required
Free Schema Markup Generator
Generate valid JSON-LD structured data in minutes: choose what you want to mark up, fill in a guided form and copy the code. Combine several types, prefill from a live page if you have one, and test it with Google before publishing.
What do you want to mark up?
Pick the type that matches the page. You can combine several types afterwards.
Popular
Business & brand
Pages & content
Products & services
Events & courses
What You Get with This Free SEO Schema Generator
Schema markup — also called structured data — is code you add to your HTML that tells search engines exactly what your content is about. Google uses it to display rich results: star ratings, FAQ dropdowns, product prices, event dates, and more. This free tool generates the correct JSON-LD format for any supported schema type, ready to paste into your site.
17 schema types, in plain language
Local business, Organization, Product, Article, FAQ, Breadcrumbs, Event, Course, Review, Video and more. Each type says what Google can show for it, so you pick the one that matches the page.
Guided forms, not raw JSON
Required fields come first and optional ones stay folded until you need them. FAQs, how-to steps and breadcrumbs are edited row by row, and the code updates as you type.
Prefill from your page (optional)
Already have the page live? Paste its URL and we copy its title, description, phone number and address into the empty fields. Nothing you typed is overwritten.
Combine several types
Add Organization and WebSite to your home page, or Article and Breadcrumbs to a blog post. Everything goes into one valid script tag.
Checked against Google's requirements
Each type shows which fields Google still needs, flags URLs that are not absolute, and links straight to Google's Rich Results Test and the Schema.org validator.
No account needed
Use it as often as you like; your draft stays saved in this browser. Need structured data across your whole site? See the full platform →
Why Schema Markup Is Important for SEO
Rich results increase click-through rates
Pages with structured data can qualify for rich results — visually enhanced SERP listings that stand out from plain blue links. Star ratings, FAQ dropdowns, price information, and event dates all make your result more eye-catching. Studies consistently show rich results achieve significantly higher click-through rates than standard listings at the same position.
Better understanding by search engines
Google doesn't just read text — it builds a semantic understanding of your content. JSON-LD schema markup gives it explicit signals: "this is a product priced at $49", "this is a how-to with 5 steps." Clearer signals lead to better indexing, more accurate rankings, and stronger eligibility for featured snippets.
AI answers and voice search
AI-powered search and voice assistants rely on structured data to identify businesses, products and facts on a page. Clear Organization, LocalBusiness, Product and FAQ markup makes your content easier to understand and to quote accurately.
Knowledge panels and entity recognition
Organization, Person, and LocalBusiness schema helps Google build a knowledge graph entity for your brand. This is the foundation for knowledge panels — the info boxes that appear on the right side of search results. Proper structured data SEO signals authority and trustworthiness to search engines. The full platform monitors and deploys schema across your entire site.
How to Generate and Add Schema Markup to Your Site
Choose what you want to mark up
Pick the type that matches the page: a local business, a product, an article, an FAQ and more. Each card shows which Google rich result it can unlock.
Fill in the guided form
Complete the required fields, open the optional ones when you need them, and add more types for the same page. If the page is already live, prefill it from its URL.
Copy, paste and test
Copy the script tag into the head of your page or your CMS's code settings, then confirm it with Google's Rich Results Test. The full platform deploys reviewed schema site-wide through a controlled workflow.
Deploy schema markup across your entire site automatically
Generating schema for one page at a time is a starting point. The full platform crawls your site, detects where structured data is missing or broken, generates schema drafts for each page type, and helps deploy approved updates through a controlled workflow. Monitor rich result eligibility, validate live schema, and track structured data performance in Google Search Console — all connected.
Ready to deploy structured data at scale?
The full platform crawls your site, generates schema drafts for key page types, and helps deploy approved updates through a controlled workflow.