| Account and organization data | Name, email, login events, organization membership, role, plan and billing status. | Authenticate users, secure sessions, manage access, provide support, enforce plan limits, and maintain account settings. | You manage account access, roles, billing settings, and support requests. |
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| Project and website data | Domains, URLs, crawl settings, crawl results, metadata, headings, links, issue evidence, and reports. | Run audits, identify SEO issues, prioritize fixes, power reports, and connect findings to workflows inside the product. | You choose which projects, domains, and URLs to add or remove. |
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| Search and analytics integrations | Google Search Console and Google Analytics 4 properties, queries, pages, clicks, impressions, CTR, position, and analytics context. | Sync performance data, support rank tracking, find opportunities, enrich reports, and connect search signals to pages. | You authorize, select, change, or disconnect connected Google properties. |
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| Keyword, content, and AI workflows | Keyword lists, mapped URLs, content drafts, prompts, AI outputs, SERP context, and selected project context. | Generate requested recommendations, briefs, content guidance, Autopilot responses, and analysis tied to your project. | You decide what to save, map, generate, approve, edit, or delete. |
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| Deployment integrations | Project tokens, approved deployment payloads, version history, snippet, Node package, WordPress plugin, and webhook status. | Apply approved SEO changes, verify live state, maintain rollback history, and synchronize active deployments. | You approve deployments, manage tokens, enable or disable deployment methods, and can roll back or stop changes. |
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| Billing, support, and security records | Payment metadata, invoices, support messages, usage events, errors, audit logs, and abuse-prevention signals. | Process subscriptions, resolve issues, protect accounts, detect misuse, maintain reliability, and satisfy legal obligations. | You can update billing details, contact support, and request account or data deletion. |
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