| Account and organization data | User profile, organization membership, roles, login/security events, and plan status. | Operate accounts, permissions, support, security, billing status, and plan enforcement. | Keep account access accurate and remove users who should no longer have access. |
|---|
| Project and website data | Domains, URLs, crawl outputs, metadata, issue evidence, reports, and project settings. | Provide audits, recommendations, reports, prioritization, and project-specific SEO workflows. | Only add sites and URLs you are authorized to analyze. |
|---|
| Connected Google data | Google Search Console and Google Analytics 4 properties, search queries, pages, clicks, impressions, CTR, position, and analytics context. | Sync performance signals, support rank tracking, build reports, and connect search data to SEO actions. | Authorize only properties you may access and disconnect integrations when no longer needed. |
|---|
| AI and content workflows | Prompts, drafts, keyword context, selected project context, AI outputs, and BYOK provider requests. | Generate requested recommendations, drafts, explanations, and Autopilot responses. | Review all outputs before use and manage any connected provider API keys. |
|---|
| Deployment data | Approved SEO changes, deployment payloads, version history, project tokens, snippets, Node or WordPress connection status, and webhook status. | Apply approved changes, synchronize deployments, verify live state, and support rollback history. | Approve changes carefully, protect deploy tokens, and disable or roll back deployments when needed. |
|---|
| Billing, support, and security data | Payment metadata, invoices, support communications, usage events, errors, and audit logs. | Manage subscriptions, resolve issues, prevent abuse, maintain reliability, and satisfy legal obligations. | Keep billing information current and contact support for account or data requests. |
|---|